DELTA VAR - Welding & Machinery Maintenance

The Challenge

Delta Var — a welding and construction machinery maintenance company in Šibenik with over 20 years of combined experience — had no online presence whatsoever. Bruno and Željko are master welders who handle everything from excavator bucket repairs to custom metal fabrication and hydraulic system overhauls. Despite their deep expertise and long list of satisfied clients, they relied entirely on word-of-mouth. They needed a professional website to:

• Establish credibility with construction companies and equipment owners
• Showcase their completed work — welding repairs, machinery overhauls, custom fabrications
• Be found online when local businesses search for welding services in Šibenik
• Manage their own portfolio without needing a developer

The Solution

We built a custom website with a built-in content management system — not a template, not WordPress. A purpose-built site that lets Delta Var present their services professionally and manage their own portfolio of completed work. The admin panel gives them full control: they can add new projects, upload photos, write descriptions, and toggle visibility — all without touching code or calling us.

What We Built

• Custom admin panel — secure login with full portfolio management (create, edit, delete, toggle visibility and featured status)
• Rich text editor — TinyMCE integration for writing project descriptions with inline image uploads
• Portfolio showcase — public gallery with individual project pages, auto-generated SEO-friendly URLs
• 8 service categories — from welding and hydraulic repairs to on-site field interventions and custom metal construction
• Schema.org structured data — LocalBusiness and BreadcrumbList markup for enhanced local search visibility
• Dynamic XML sitemap — automatically updated when new portfolio items are published
• Google Analytics — traffic tracking to understand visitor behavior
• GDPR-compliant cookie consent — proper consent management for EU compliance
• Mobile-first responsive design — sticky navigation, smooth scroll, perfect display across all devices
• Optimized WebP images — fast loading with high-quality visuals throughout

Preview

Performance & SEO

We don't just claim fast websites — we prove it. Here are the actual Lighthouse scores for deltavar.hr:

Local SEO Results

Delta Var now ranks #1 on Google for "varenje šibenik" (welding Šibenik) — their most important local search term. They also hold position #6, effectively dominating the first page of results for their core service in their area.

Results

Delta Var went from zero online presence to dominating local search results for welding services in Šibenik:

• #1 on Google for "varenje šibenik" — their primary local keyword, plus position #6
• Self-managed portfolio — Bruno and Željko add new projects themselves through the admin panel
• Professional credibility — a polished online presence that matches 20+ years of craftsmanship
• Near-perfect Lighthouse scores — 98/100/100/100 proving technical excellence
• Local SEO foundation — Schema.org markup and optimized content driving organic discovery